channel marketing - definition
ICLP – the global loyalty marketing agency – is an expert practitioner of Channel Marketing.
Innovation in channel marketing, harnesses the use of third-party distributors, wholesalers and resellers in offline, online and in other interactive spaces.
When an organisation is embarking on a channel marketing strategy, it needs to consider all the parameters currently available. Expert channel marketing will encompass strategic solutions, programme and project management, customer communications, database marketing, customer value modelling, partnership marketing, digital marketing, CRM systems, customer service operations, marketing technologies, mailing production and distribution.
The most crucial aspect of channel marketing is in identifying new channels through which to sell and support your services and products. Partners must have the right positioning and market exposure in order to drive up sales in a real and meaningful way and thereby to increase profits. Third party training and support to manage resources to ensure that a channel marketing drive is a smooth running and efficient operation often accompany this.
To find out more about Channel Marketing and how ICLP can help your business, please visit ICLP-the global loyalty marketing agency.