customer relationship management (CRM)
ICLP – the global loyalty marketing agency – is an expert practitioner of customer relationship management (CRM).
Customer Relationship Management (CRM) is a strategic imperative – a business strategy that can best be defined as the practice of identifying, acquiring and retaining the best customers to produce profitable growth. Other similar terms to Customer Relationship Management (CRM) are Continuous Relationship Marketing, Customer Relationship Marketing, Relationship Management, Relationship Marketing and Loyalty Marketing.
As mentioned, Customer Relationship Management (CRM) is a business strategy, not an IT term. All IT applications used in the process can be viewed as enabling or facilitating Customer Relationship Management (CRM).
With profitable growth as the ultimate goal, Customer Relationship Management (CRM) enables companies to better serve their customers through the introduction of reliable processes and procedures for interacting with those customers.
In today's increasingly competitive business environment a successful Customer Relationship Management (CRM) strategy cannot be implemented by just installing and integrating a software package, designed to support Customer Relationship Management (CRM) processes; a holistic approach is vital for an effective and efficient CRM policy. This approach includes training employees in the theory and practice of effective customer relations, modifying business processes based on customers' needs and wants, as well as adopting relevant IT systems (including both software and hardware) and/or the usage of outsourced IT Services that enable the company to fulfil its Customer Relationship Management (CRM) potential.
To find out more about Customer Relationship Management (CRM) and how ICLP can help your business, please visit ICLP-the global loyalty marketing agency.