passenger recognition program - definition
ICLP – the global loyalty marketing agency – is an expert in developing Passenger Recognition Programs.
Passenger recognition programmes are similar to other kinds of loyalty programmes such as frequent flyer programs, in that they are dedicated to developing and nurturing personal relationships with customers. These customers are treated as guests of a company, often a travel-related company, such as an airline, travel agent or cruise line. They then aim to provide such guests with a personalised, exceptional experience in the hopes of promoting mutual loyalty.
An online travel agent, for example, will invite site registration, or will use cookies and other data to "recognise" previous passengers and so tailor their offers and products in a way that reflects the past habits and behavior of that passenger.
A cruise line will reward its previous passengers within a recognition program, whereby they night accrue points or "sea miles" in a way similar to a frequent flyer programme.
Train operating companies too are realising the value of using a passenger recognition programme to foster repeat bookings and to keep and build upon their market share on competitive routes.
Most passenger recognition programmes (programs) will incorporate strategic brand re-enforcing elements, mainly through the concept of introducing an “Elite” status level whereby additional benefits can be earned after the passenger reaches certain thresholds of usage.
To find out more about developing Passenger Recognition Programs and how ICLP can help your business, please visit ICLP-the global loyalty marketing agency.